ENGAGEMENT

ENGAGE NEW-MEMBERS ON A FREQUENT BASIS.

Survey data indicates that the more personal follow-up interactions are with a new member, the more likely that member will renew. Whether it’s asking a new member to complete a survey, making a personal/simple phone call, sending a personalized email communication, these interactions/contacts increases the likelihood of renewal. Encouragement of chapter presidents and chapter vice presidents, regional directors & vice directors and the offices of 1st and 2nd vice presidents to initiate and maintain those communications.

Engage with New members on a Frequent Basis: Survey data indicates that the more personal follow-up interactions are with a new member, the more likely that member will renew. Whether it is asking a new member to complete a survey, making a personal phone call, or sending a personalized email communication, these interactions and contacts increase the likelihood of renewal. Encouragement of chapter presidents and chapter vice presidents, regional directors and vice directors, and the offices of collegiate affairs, 2nd and 1st vice presidents to maintain these communications would certainly assist in helping new members staying engaged with the organization. New brothers need to be taught and mentored. Seasoned brothers should be investing and teaching new brothers the inner-workings of the organization. Chapters should set aside specific time to ensure that new members offer their feedback from a new members perspective. This allows them to feel appreciated and a valued member of the organization.