JET

On The Issues

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Get to know the man behind the movement, his life, what he stands for, and what his plans are for membership in our fraternity!

As an organization, we have to become more deliberate and systematic with our approach to reclamation. We should become more proactive in our efforts in reclaiming brothers. There are a significant number of brothers who are inactive but are still connected to the organization.

        • We should be utilizing a uniform system that is being applied within all regions on when and how we address reclaiming our inactive brothers.
        • This platform suggests that we have two Reclamation Seasons:
                • We should consider having reclamation September 1st – October 31st,
                • and again January 1st – February 28th.
        • Let’s consider non-conventional methods of reclaiming brothers.
                • Perhaps, we incentivize our active and financial brothers by providing them membership percentage discounts based on the number of brothers they bring back.
                • Perhaps we implement a S.O.S. (Sponsor of Sigma) initiative between our collegiate and alumni brothers; whereas, an alumni could financially support (by paying the dues) a collegiate brother who is representing Sigma well on campus.
                • We should also consider bringing back Sigma Round Up seasons that would e sponsored by all the states we have chapters in, throughout the country. This could serve as an excellent opportunity to reconnect brothers with the fraternity and bring them back into the fold.

Knowing that it is inevitable and there will be members who do not renew their membership, every region, every state, and every chapter should establish a goal/expectation of a 90% Retention Rate. During chapter retreats there should be substantive conversations regarding how the chapter will maintain the 90% retention rate of their roster from the previous year. One of the main ways of ensuring retention is by ensuring there is full engagement by all chapter members. Chapter leadership must encourage all brothers to take ownership of all chapter events and activities. Full engagement leads to a more successful chapter and ultimately a higher retention rate.

Issue Areas of Concentration

RECRUITING

RECRUITING

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MEMBERSHIP MARKETING

MEMBERSHIP MARKETING

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MEMBERSHIP FUNDING

MEMBERSHIP FUNDING

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OPT-INS

OPT-INS

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ENGAGEMENT

ENGAGEMENT

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MEMBER TOUCHPOINTS

MEMBER TOUCHPOINTS

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METRICS

METRICS

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POSITIONING

POSITIONING

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